Domains for SEO: Search Engines and Domain Selling
Early on on, when search-engines were young, your domain name didn’t substance much. But today, the algorithms that search engines like Google, Yahoo and others use, factor the domain name as well. As a consequence, many businesses on the Internet end up booking more domains besides the name of their corporation. These domains are booked to give the major Website more visibility.
So how do you select domains that give you visibility on the Internet? The answer, like forever, is simple: What are your users searching for? Say for example, you run a corporation called Sandwiches (I wish for a sandwich – that is a bad play). And, you have your e-commerce Website at sendwishes.com. Now, make a guess, what can the company be payment to the users? The answer isn’t that clear isn’t it? Of course, on additional thought, we do obtain an idea that it has something to do with distribution wishes in the form of e-greetings, gifts, flowers and chocolates even.
Well, let us take for granted the business is in this space. Other than think about the users that don’t be acquainted with regarding Sandwiches yet, they’d be searching for stuff with keywords that aren’t a part of the domain. That brings us to rule one:
Believe about what your users are searching for, then, slot in the keywords they use to look for for products or services you offer right in the domain name.
You can try this for yourself. Try searching for a product or service you’d like to buy in the next few days, and observe the results that come up on the search engine. But hey, but that doesn’t mean you buy a domain like greetings-gifts-flowers-chocolates.com. While you may get search hits, users are extremely likely to forget the domain. That carries us to rule two:
The domain should be as small, meaningful and memorable. on top of all, it should describe the business or a part of the business.
Say, Sandwiches has excellent partners in Italy, and they really specialize in delivering flowers in Italy. Using this fact to their advantage, Sandwiches could use a domain like flowers2italy.com. Now believe about the users, who might be looking for sending flowers to Italy, come again? keywords would they use? See, you have most of the keywords in the domain. Likewise, you could also buy gifts2italy.com and so on. Domains bought for SEO purposes must of necessity describe your business and what you do.
Users come in all shapes and sizes, most of them might not be native English speakers, so you might book domains in other languages too. The thought is to be as close to the keywords so as to your user will give to the search engine. Some people even go to amount of booking domain with popular spelling mistakes and mistypes! Guess what page would gooogle.com
While that is all that goes for buying domains for SEO purposes, but you shouldn’t just stop here. Make sure the keywords you use in your SEO domains are scattered in your Website. This plan is convinced to get you higher rankings. If you stick with these rules, that 10-dollar-fee you spent on the SEO domain is sure to give you a steady stream of traffic for a time.
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